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Digital Marketing Specialist Master's Program

1.250,00 EUR

eLearning
Live Virtual Classroom
Blended Learning

In Collaboration with Meta, this Digital Marketing Specialist Master’s Program is designed to transform you into a digital powerhouse with in-depth expertise in all digital marketing domains with its dynamic and immersive learning experience. Furthermore, this program covers essential areas such as behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, AI, automation, and emerging technologies to prepare you for the fast-paced digital world and enable you to deliver exceptional results. The various capstone projects at the end of the program will help you apply all the concepts you have learned to solve realworld marketing problems and fill gaps in strategies.

Key Features

Course and materials are in English

8 Months Bootcamp program of live classroom & self-paced eLearning (5-10 hours/week)

1 year access to the learning platform and class recordings

Industry recognised Digital Marketing Specialist certificate

Learn 35+ digital marketing tools

Leverage ChatGPT and the latest AI tools for digital marketing

Access to master sessions by Meta Blueprint trainers

Free Meta Certified Digital Marketing Associate exam voucher worth $99

5 Capstone problem statements and 15+ course-end projects

10+ case studies from brands like Adidas, KFC, Nike, Intel, etc

Learn using the Meta Business Coach chatbot

Course aligned with Hootsuite and SE Ranking certification (official course not included)

Learning Outcomes

At the end of this Digital Marketing Specialist Master’s Program, you will be able to:

Fundamental

Use the fundamental ideas and techniques of digital marketing to promote your business and increase your customer base

Mobile Marketing

Target customers with mobile devices using various mobile marketing techniques

Content Creation

Create content on platforms like Facebook, Instagram, LinkedIn, and Twitter, and run advertisements there

Analytics

Optimize different campaign KPIs and metrics with the help of different analytics tools

Campaigns

Plan and implement digital marketing campaigns across different domains

SEO

Optimize your pages for SEO and rank your pages higher on search engines with keyword optimization techniques

Content Strategy

Create and implement a content strategy based on the goals and objectives at every stage of the marketing funnel

Paid marketing

Create a campaign and bidding strategy for your paid marketing campaigns

AI tools

Explore the application of AI and emerging technology in digital marketing and learn how it helps automate campaigns and increase productivity

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

What you will get:

  • Access to master sessions by Meta Blueprint Trainers
  • Free Meta Certified Digital Marketing Associate Exam Voucher worth $99
  • Access to Meta Business Coach
  • Learn foundational advertising concepts on Facebook, Instagram, and Messenger
  • Course aligned with Meta Certified Digital Marketing Associate exam
  • Access to self-paced content curated by Meta exam
  • Earn Meta Certificated Digital Marketing Associate Badge after passing the exam

Leveraging Generative AI

in Sales and Marketing

Explore the future of marketing with AI: Dive into digital strategies, AI, and the role of generative AI. Master automated copywriting, AI-powered segmentation, and dynamic campaigns. Learn predictive analytics, AI-driven customer retention, and ethical considerations

  • Master Gen AI-powered marketing strategies across various channels such as SEO, social media, email, and mobile marketing
  • Forecast sales trends, enhance CRM processes, and predict customer behavior with AI
  • Optimize pricing, promotions, and customer retention with the help of Gen AI-powered marketing strategies
  • Learn personalized communication with Chatbots and Virtual Sales Assistants Maximize efficiency with Gen AI-powered time savings

Also Learn other Generative AI tools:

  • ChatGPT
  • Rytr
  • Julius by Triller
  • invideo
  • Stable Diffusion

Learning Path

  1. Digital Marketting Foundation

    Module 1 (eLearning)

  2. Search Engine Optimization

    Module 2 (eLearning & Live online class)

  3. Search Engine Marketing

    Module 3 (eLearning & Live online class)

  4. Social Media Marketing (SMM)

    Module 4 (eLearning & Live Online Class)

  5. Strategies for Paid Campaigns

    Module 5 (eLearning & Live online class)

  6. Analytics, ROI & Evaluation

    Module 6 (eLearning & Live online class)

  7. Digital Marketing Capstone Project

    Module 7

  8. Email and Mobile Marketing

    Elective course (eLearning & Live online class)

  9. Generative AI in Sales and Marketing

    Elective course (Live online class)

  10. B2B Marketing

    Elective course (eLearning)

  11. Blogging

    Elective course (eLearning)

  12. E-commerce Listing

    Elective course (eLearning)

  13. Affiliate Marketing

    Elective course (eLearning)

  14. Meta Master Session

    Elective course (Live Online Class)

Digital marketing specialist course

Who Should Enroll in this Program?

This Digital Marketing course is designed for Freshers, professionals working in marketing, sales, operations, or aspiring digital marketers. There is no specific eligibility criteria but willingness to advance in your professional journey as a digital marketer

Marketing team member

Digital Marketing Specialist

Social Media Specialist

SEO specialist

Content Marketing team

Advertising and Promotions Team

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Exclusive Benefits

  • SE Ranking

Get free access to the SE Ranking platform for 1 year!

  • HubSpot

Complete the HubSpot Email Marketing Certification training to become a HubSpot-certified professional!

Recommended Certificates

This Digital Marketing Specialist Master’s Program will help you prepare for other external certifications. Although the program provides comprehensive coverage of various topics, it is crucial to acknowledge that you must also prepare and study additional subjects specific to the chosen certification. AVC recommends enrolling for Google, Meta & Hubspot certifications which are NOT INCLUDED IN THE PROGRAM.

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