Advanced Email Marketing - eLearning
450,00 EUR
- 20 hours
In the fast-paced world of digital marketing, email marketing remains one of the most effective channels for reaching and engaging audiences. Our Advanced Email Marketing course is specifically designed to equip marketing professionals with the advanced expertise and strategies needed to excel in email marketing. Through a comprehensive curriculum, participants will learn how to create compelling email campaigns, build and manage subscriber lists, leverage marketing automation, and integrate email marketing with other digital channels. By the end of this course, you will have the skills to optimize email performance, increase email open rates, and achieve marketing goals with precision.
Key Features
Language
Course and material are in english
Level
Beginner friendly
Access
1 year access to the self-paced study eLearning platform 24/7
5 hours of video content
with 20 hours recommended study time & practices
No Exam
No exam for the course but student will get certification of training completion
Learning Outcomes
When you complete this course, you will be able to accomplish the following:
Develop Advanced Email Campaign Strategies
Create comprehensive email marketing plans tailored to specific business goals.
Master Email List Management
Understand advanced list hygiene techniques to maintain high deliverability and engagement rates.
Design High-Converting Email Campaigns
Design responsive, visually appealing emails that perform well on both desktop and mobile.
Leverage Automation & Drip Campaigns
Set up advanced email automation flows, including welcome emails, lead nurturing, and transactional emails.
Analyze & Improve Campaign Performance
Identify areas for optimization and apply best practices to improve future campaigns.
Understand Legal & Ethical Guidelines
Familiarize with email marketing laws (like GDPR, CAN-SPAM, and CCPA) and ensure compliance.
Course timeline
Introduction to Email Marketing
Lesson 01
- Increasing Value of Email in Marketing
- Identifying the Email Sender
Write Better Subject Lines
Lesson 02
Develop Emails that Drive Results
Lesson 03
Optimize Your Email Content
Lesson 04
List Management Strategies
Lesson 05
Automating Your Email
Lesson 06
Create Optimal Landing Pages
Lesson 07
Create an Email Campaign Checklist
Lesson 08
GDPR for Digital Marketers
Lesson 09
Who should take this course?
There are no formal prerequisites to enroll this course
Marketing Professionals
Digital Marketing Managers
Content Creators and Copywriters
Business Owners and Entrepreneurs
Marketing Consultants
Sales Professionals
Marketing Students and Graduates
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