Advanced Mobile Marketing - eLearning
450,00 EUR
- 20 hours
In the ever-evolving landscape of digital marketing, mobile marketing has emerged as a critical channel for reaching and engaging consumers. Our Advanced Mobile Marketing course is meticulously designed to provide marketing professionals with the knowledge and skills required to excel in mobile marketing. Through an extensive curriculum, participants will learn about mobile marketing strategies, campaign delivery options, mobile advertising, social media integration, location-based services, and more. By the end of this course, students will be equipped to optimize mobile marketing campaigns, improve customer engagement, and drive business growth through mobile channels. Join our Advanced Mobile Marketing course to master the latest techniques and strategies in mobile marketing, and take your digital marketing expertise to the next level!
Key Features
Language
Course and material are in english
Level
Beginner friendly
Access
1 year access to the self-paced study eLearning platform 24/7
8 hours of video content
with 20 hours recommended study time & practices
No Exam
No exam for the course but student will get certification of training completion
Learning Outcomes
When you complete this course, you will be able to accomplish the following:
Master Mobile Marketing Strategies
Understand the key principles behind successful mobile marketing campaigns
Optimize for Mobile SEO
Learn to optimize websites and apps for mobile search engines
Create Effective Mobile Campaigns
Plan and execute SMS, push notifications, and mobile ads campaigns
Understand Mobile Analytics & Metrics
Measure engagement, retention, and conversion rates on mobile platforms
Leverage Mobile User Experience (UX)
Design mobile-friendly landing pages and app interfaces for better user experience
Mobile App Marketing & Monetization
Develop strategies for app store optimization (ASO) and increasing app visibility
Course timeline
Introduction to Mobile Marketing
Lesson 01
Understanding Mobile Devices
Lesson 02
Core Product and Service Offerings
Lesson 03
- Campaign Delivery Options - SMS & MMS Messaging
- Campaign Delivery Options: Mobile Applications
- Campaign Delivery Options: Mobile Websites
- App Marketing
Supplemental Mobile Products and Service Options
Lesson 04
- Campaign Delivery Options: QR Codes
- Campaign Delivery Options: Augmented Reality
- Campaign Delivery Options: Interactive Voice Response (IVR)
- Mobile and Traditional Marketing
Mobile Advertising and Search
Lesson 05
- Mobile Advertising
- Mobile Marketing and Search
- Programmatic Ad Buying
Incentives and Loyalty Program
Lesson 06
- Mobile Incentive Opportunities
- Mobile Loyalty Programs
Mobile Marketing and Social Media
Lesson 07
- Mobile and Social Media
- Content Marketing for Mobile
- Facebook Advertising for Mobile
Location and Mobile
Lesson 08
- Mobile Marketing Location - Based Services
- Beacons, Part 1: Opportunities and Challenges
- Beacons, Part 2: Employing Beacons
Mobile Rules and Regulations
Lesson 09
- Mobile Marketing Rules and Regulations
- Mobile Campaign Compliance
Mobile Website
Lesson 10
- Responsive Design
- Converting Non-Mobile Websites
Mobile Marketing Analytics
Lesson 11
Mobile Measurement
Careers in Mobile Marketing
Lesson 11
Learn about Mobile Marketing career and Opportunities
Who should enroll in this program?
There are no formal prerequisites to enroll this course
Marketing Professionals
Digital Marketing Managers
App Developers and Marketers
Content Creators and Social Media Managers
Business Owners and Entrepreneurs
Marketing Consultants
Marketing Students and Graduates
Need corporate solutions or LMS integration?
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