Advanced Pay Per Click (PPC) Digital Marketing - eLearning
450,00 EUR
- 45 hours
The Advanced PPC Course will transform you into an industry-ready paid marketing professional. Featuring a clear learning path designed by industry experts, this PPC certification course will fast-track your digital marketing career with hands-on experience in managing paid marketing initiatives. PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to becoming PPC specialists are marketing managers, digital marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, and entrepreneurs and business owners.
Key Features
Language
Course and material are in english
Level
Beginner - intermediate level
Access
1 year access to the self-paced study eLearning platform 24/7
3 hours of video content
with 45 hours recommended study time & practices
Material
Work with Google Ads, Google Analytics, and learn conversion tracking
No Exam
No exam for the course but student will get certification of training completion
Learning Outcomes
When you complete this course, you will be able to accomplish the following:
Pay-per-click
Understand pay-per-click advertising concepts
SEO
Analyze the market shared by each search engine
Advertising Keywords
Choose the best-suited keywords to fit the advertising model
Pricing Models
Analyze different campaign settings and PPC pricing models
Ad groups
Develop paid advertisement campaigns and use ad groups effectively
Course timeline
Psychology of Search
Lesson 01
Buying Funnel
Lesson 02
Understanding Keyword Organization
Lesson 03
Keyword Match Types
Lesson 04
Negative Keywords and Managing Search Terms
Lesson 05
Keyword Research
Lesson 06
Creating Compelling Ads
Lesson 07
Advanced Ad Features
Lesson 08
Ad Testing
Lesson 09
Ad Extensions
Lesson 10
Campaign Types Budget and Reach
Lesson 11
Location and Language Targeting
Lesson 12
Introduction to Audience Types
Lesson 13
How to Segment Data and Create Lists
Lesson 14
Using the Audience Lists to Reach Customers
Lesson 15
Introduction to the Display Network
Lesson 16
Display Targeting Options
Lesson 17
Display Ad Formats
Lesson 18
Setting And Measuring Goals
Lesson 19
Bidding and Attribution
Lesson 20
Reporting and Testing
Lesson 21
Ad group organization
Lesson 22
Campaign Organization
Lesson 23
Working with Multiple Accounts
Lesson 24
Introduction to Quality Score
Lesson 25
Working with Quality Score
Lesson 26
-
Quality Score Diagnosis and Pivot Tables
Lesson 27
Setting Up Your PPC Strategy
Lesson 28
Creating Your Account
Lesson 29
Managing Your Account
Lesson 30
Shopping and Video Campaigns
Lesson 31
Automation and Other Tools
Lesson 32
Who Should Enroll in this Program?
There are no formal prerequisites to enroll this course
PPC skills are ideal for those who seek all types of positions in paid marketing.
Marketing manager
Digital Marketing executives
Marketing & Sales professional
Entrepreneurs
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