Adding Value Consulting
Advanced Web Analytics Certification - eLearning
Data Analysis
Marketing & SEO

Advanced Web Analytics Certification - eLearning

450,00 EUR

  • 15 hours
eLearning

Advanced web analytics is a method of analysis that focuses on different forms of Internet data. It means collecting and analysing data to be able to make more informed business decisions and support business processes. The data is pulled from websites, mobile applications, social media and third-party sources and combined with the Customer Relationship Management (CRM) and sales systems to develop business strategies and maintain a competitive edge. During the Advanced Web Analytics course, you will learn the basic concepts of analytics and dive deep into web, social, content and mobile analytics, and how to use popular web analytics tools that are popular across the major industry domains. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools. In this Advanced Web Analytics certification training, you will master the elements of web, social, mobile, and content analytics to optimise your organisation’s ability to make highly informed business decisions.

Key Features

Language

Course and material are in English

Access

12 months online access to accredited eLearning platform

15 Hours

Duration of eLearning (self-paced) video content accessible 24/7

Materials

Examples and case studies with Downloadable course ebook

Hands-on

Topics on Google Analytics, Data Analytics, Acquisition, KPIs and Social Analytics

Projects

15 mini Projects and end of the course practice project and hands-on practice of google Analytics

Certification

Course completion certificate included

Hero

Learning Outcomes

By the end of the course you will be able to:

Leverage data

Leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights

Data analytics

Know how digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels

Web analytics

Understand the concepts of web analytics from ground zero to mastering the analytics domain across digital channels

Explain

Explain web analytics, social analytics, mobile analytics and content analytics

Conversion

Understand how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV and the customer engagement

Tools

Work with Google Analytics, Google Digital Studio, Klipfolio and Tableau

Course timeline

Hero

  1. Introduction to digital analytics

    Lesson 1

  2. Building Blocks

    Lesson 2

    • Advanced Building Blocks
    • Building Blocks - Google Analytics

  3. Fundamentals of Digital Analytics

    Lesson 3

    • Digital Analytics
    • Digital Analytics Maturity Model
    • Using the Digital Analytics Maturity Model
    • The Three Heads of Online Analytics

  4. Business Perspective

    Lesson 4

    • The Customer Journey and its Vrious Approaches
    • Designing for Persuasion
    • Defining Business Goals
    • Key Performance Indicators

  5. Methodology - Lean Six Sigma

    Lesson 5

    • Introduction to the analysis perspective
    • Lean six sigma principles - Define and Measure
    • Lean six sigma principles -Analyze, Improve, and Control

  6. Data Analysis Fundamentals

    Lesson 6

  7. Analysis Perspective Providing Insights

    Lesson 7

    • Analysis Perspective Providing Insights
    • Expressing Exactitude or a Sense of Scale

  8. Enabling Capabilities

    Lesson 8

    • Tag management system
    • Vendor selection
    • Qualitative data
    • Competitive intelligence and other tools

  9. Managing Analytics

    Lesson 9

    • Introduction to managing analytics
    • RACI Matrix
    • Agile Management

  10. Audience

    Lesson 10

  11. Acquisition

    Lesson 11

    • Campaign Tracking
    • Google analytics standard channels
    • Marketing automation and growth hacking

  12. Behavior

    Lesson 12

    • Behavior
    • Customer Engagement

  13. Conversions & Onboarding

    Lesson 13

    • Conversions Funnel
    • Experimentation and testing
    • Conversion scenarios
    • Attributions

  14. Retention and Expansion

    Lesson 14

    • Retention and Expansion
    • Expansion Scenarios

  15. Advocacy

    Lesson 15

    • Advocacy
    • Facebook and LinkedIn Insight

  16. Privacy and Ethics

    Lesson 16

    • Privacy and Ethics
Web analytics course

Who Should Enroll in this Program?

There are no specific prerequisites but it's useful to have an understanding of:

  • Business indicators such as revenue, margins and profitability
  • Business functions such as sales, marketing and customer relationships
  • Popular search engines
  • Microsoft Office suite, including Word, Excel, and PowerPoint

Online web analytics implementers

Data reporters

Digital analysts

Digital marketers

Students in UG/ PG programs

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Frequently Asked Questions

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