Advanced Web Analytics Certification - eLearning
450,00 EUR
- 30 hours
During the Advanced Web Analytics course, you will learn the basic concepts of analytics and dive deep into web, social, content and mobile analytics, and how to use popular web analytics tools that are popular across the major industry domains. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Web analytics and other platforms and tools to optimise your organisation’s ability to make highly informed business decisions.
Key Features
Language
Course and material are in english
Level
Beginner friendly
Access
1 year access to the self-paced study eLearning platform 24/7
8,5 hours of video content
with 30 hours recommended study time & practices
Topics
Topics on Google Analytics, Data Analytics, Acquisition, KPIs and Social Analytics
Practices
Hands-on practice of google Analytics, case studies
Projects
15 mini Projects and end of the course practice project
No Exam
No exam for the course but student will get certification of training completion
Learning Outcomes
By the end of the course you will be able to:
Leverage data
Leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
Data analytics
Know how digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels
Web analytics
Understand the concepts of web analytics from ground zero to mastering the analytics domain across digital channels
Explain
Explain web analytics, social analytics, mobile analytics and content analytics
Conversion
Understand how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV and the customer engagement
Tools
Work with Google Analytics, Google Digital Studio, Klipfolio and Tableau
Course timeline
Introduction to digital analytics
Lesson 1
Building Blocks
Lesson 2
- Advanced Building Blocks
- Building Blocks - Google Analytics
Fundamentals of Digital Analytics
Lesson 3
- Digital Analytics
- Digital Analytics Maturity Model
- Using the Digital Analytics Maturity Model
- The Three Heads of Online Analytics
Business Perspective
Lesson 4
- The Customer Journey and its Vrious Approaches
- Designing for Persuasion
- Defining Business Goals
- Key Performance Indicators
Methodology - Lean Six Sigma
Lesson 5
- Introduction to the analysis perspective
- Lean six sigma principles - Define and Measure
- Lean six sigma principles -Analyze, Improve, and Control
Data Analysis Fundamentals
Lesson 6
Analysis Perspective Providing Insights
Lesson 7
- Analysis Perspective Providing Insights
- Expressing Exactitude or a Sense of Scale
Enabling Capabilities
Lesson 8
- Tag management system
- Vendor selection
- Qualitative data
- Competitive intelligence and other tools
Managing Analytics
Lesson 9
- Introduction to managing analytics
- RACI Matrix
- Agile Management
Audience
Lesson 10
Acquisition
Lesson 11
- Campaign Tracking
- Google analytics standard channels
- Marketing automation and growth hacking
Behavior
Lesson 12
- Behavior
- Customer Engagement
Conversions & Onboarding
Lesson 13
- Conversions Funnel
- Experimentation and testing
- Conversion scenarios
- Attributions
Retention and Expansion
Lesson 14
- Retention and Expansion
- Expansion Scenarios
Advocacy
Lesson 15
- Advocacy
- Facebook and LinkedIn Insight
Privacy and Ethics
Lesson 16
- Privacy and Ethics
Who Should Enroll in this Program?
There are no specific prerequisites but it's useful to have an understanding of:
- Business indicators such as revenue, margins and profitability
- Business functions such as sales, marketing and customer relationships
- Popular search engines
- Microsoft Office suite, including Word, Excel, and PowerPoint
Online web analytics implementers
Data reporters
Digital analysts
Digital marketers
Students in UG/ PG programs
Frequently Asked Questions
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