Digital Marketing Foundation Certification - eLearning
450,00 EUR
- 30 hours
Learn how to unleash the power of digital channels with the AVC Digital Marketing 101 training course. In the digital era, businesses reinvent their marketing strategies to engage better and connect with their customers. This course will equip you with the skills, insights, and digital know-how to be a highly effective digital marketer and generate a measurable impact on your company’s bottom line.
Key Features
Language
Course and material are in english
Level
Beginner friendly
Access
1 year access to the self-paced study eLearning platform 24/7
28 hours of video content
with 40 hours recommended study time & practices
No Exam
No exam for the course but student will get certification of training completion
Learning Outcomes
At the end of this Digital Marketing Foundation Course, you will be able to:
Fundamental Marketing Concepts
Understand core marketing principles and how they apply to the digital world.
Search Engine Optimization (SEO)
Gain knowledge of on-page and off-page SEO techniques, including keyword research, content optimization, and link-building strategies.
Search Engine Marketing (SEM)
Understand how to create effective ad campaigns and manage bids, targeting, and budget allocation for optimal ROI.
Social Media Marketing
Learn to create impactful social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.
Content and Email Marketing
Develop skills to create compelling content that drives engagement and conversions.
Mobile Marketing
Learn to implement mobile-first strategies for marketing campaigns, focusing on mobile ads, apps, and optimizing websites for mobile devices.
Google Analytics & Web Analytics
Gain proficiency in Google Analytics to track, analyze, and interpret web traffic and user behavior.
Conversion Optimization
Master A/B testing, landing page optimization, and call-to-action strategies to maximize conversions.
Course timeline
Introduction to Marketing
Course 01
- Introduction to Marketing
- 5ps of Marketing
- Customer Journey of Marketing
- Segmentation Targeting and Positioning
- Important Marketing Concepts
- Mediums of Traditional Mrketing
- Introduction to Digital Marketing
Introduction to SEO
Course 02
- Fundamentals of SEO
- Working of Search Engine
- Types of SEO
- Keyword Research
- On Page SEO
- Technical SEO
- Off Page SEO
- Other forms of SEO
- Performing SEO on WordPress
- SEO Audit and Tools
- How to measure SEO success
- Career in SEO
Search Engine Marketing
Course 03
- Fundamentals of SEM
- How Google Ads Work
- Google Ads for Marketing Campaigns
- Media Buying Models
- How Google Ads Auction Works
- Targeting Methods on Google Search Ads & Display Ads
- Creating an Google Ads Account
- Strucutre of Google Ads
- Keywords in Google Ads
- Google Keyword Planner
- Importance of Running Ads
- Bidding strategies in Google Ads
- Writing Compelling Ads for Google Search
- Google Ad Extension
- Measuring the results of search campaigns
- Display Ads on Google
- Measuring Display Ads
- Remarketing on Google Ads
Social Media Marketing
Course 04
- Introduction to Social Media
- Facebook Ads
- Influencer Marketing
- Twitter / X
- Twitter Ads
Content and Email Marketing
Course 05
- Content Marketing
- Content Strategy and Viral Marketing
- Components of email marketing
- Email marketing campaign
Mobile Marketing
Course 06
- Mobile Marketing
- Mobile Marketing with Digital Tools
Web Analytics
Course 07
- Introduction to Web and Google Analytics
- Realtime and Audience Reports
- Acquisition Report
- Reports on Behavior
- Conversion Reports
- Google Analytics 4
Conversion Optimization
Course 08
- Conversion Rate Optimization
- Pillars of CRO
- Ways to Improve Conversion Rate Optimization
- Guide to AB Testing
- CRO Process
- Making high converting landing page
- Competition Data Drive Analytics and Ads CRO
Who Should Enroll in this Program?
There is no formal prerequisite to enroll in this course. Anyone interested in Digital Marketing can take this foundational course.
Marketers
Entrepreneurs
Communication Managers
Brand Managers
Sales Managers
Sales Professionals
Students
Frequently Asked Question
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