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Advanced Email Marketing - eLearning
Marketing & SEO

Advanced Email Marketing - eLearning

450,00 EUR

  • 18 hours
eLearning

In the fast-paced world of digital marketing, email marketing remains one of the most effective channels for reaching and engaging audiences. Our Advanced Email Marketing course is specifically designed to equip marketing professionals with the advanced expertise and strategies needed to excel in email marketing. Through a comprehensive curriculum, participants will learn how to create compelling email campaigns, build and manage subscriber lists, leverage marketing automation, and integrate email marketing with other digital channels. By the end of this course, you will have the skills to optimize email performance, increase email open rates, and achieve marketing goals with precision. Join our Advanced Email Marketing course to master email marketing techniques and take your digital marketing efforts to the next level!

Course timeline

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  1. Introduction to Email Marketing

    Lesson 01

  2. Email as Conversation

    Lesson 02

  3. Creating the Email

    Lesson 03

    - Creating the Email, Part 1: Name and Subject Lines

    - Creating the Email, Part 2: Testing, Creative, & Design

    - Campaign Delivery Options: Mobile Websites

    - App Marketing

  4. Landing Pages

    Lesson 04

  5. The Mailing List

    Lesson 05

    - 7 List-Building Tactics

    - Opt-In Techniques

    - Managing & Segmenting Lists

  6. Spam and Blacklists

    Lesson 06

    - Spam & Legal Issues

    - Avoiding Blacklists & Spam Filters

  7. Working with Email Service Providers

    Lesson 07

    Leveraging Facebook for Email

  8. Combining Email with Other Channels

    Lesson 08

  9. Mobile Rules and Regulations

    Lesson 09

    - Mobile Marketing Rules and Regulations

    - Mobile Campaign Compliance

  10. Marketing Automation Basics

    Lesson 10

    - Marketing Automation Introduction

    - Key Elements of Marketing Automation

    - How Automation Works

    - A Better Method of Communication

  11. Advanced Marketing Automation

    Lesson 11

    - Lead Capture & Nurture

    - Implicit & Explicit Data

    - Defining Customer Value

    - An Automation Pathway, Part 1: Determine Goals & Strategy

    - An Automation Pathway, Part 2: Determine Your Plan

  12. Email Metrics and Measurement

    Lesson 12

    - Email Measurement, Part 1: Valuable Email Metrics

    - Email Measurement, Part 2: Advanced Email Analysis

    - UTM Tracking Parameters, Part 1: Tracking Parameter Concepts

    - UTM Tracking Parameters, Part 2: Tracking Parameter Examples

email marketing

Who should take this course?

Marketing Professionals

Digital Marketing Managers

Content Creators and Copywriters

Business Owners and Entrepreneurs

Marketing Consultants

Sales Professionals

Marketing Students and Graduates

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