Advanced Email Marketing - eLearning
450,00 EUR
- 18 hours
In the fast-paced world of digital marketing, email marketing remains one of the most effective channels for reaching and engaging audiences. Our Advanced Email Marketing course is specifically designed to equip marketing professionals with the advanced expertise and strategies needed to excel in email marketing. Through a comprehensive curriculum, participants will learn how to create compelling email campaigns, build and manage subscriber lists, leverage marketing automation, and integrate email marketing with other digital channels. By the end of this course, you will have the skills to optimize email performance, increase email open rates, and achieve marketing goals with precision. Join our Advanced Email Marketing course to master email marketing techniques and take your digital marketing efforts to the next level!
Course timeline
Introduction to Email Marketing
Lesson 01
Email as Conversation
Lesson 02
Creating the Email
Lesson 03
- Creating the Email, Part 1: Name and Subject Lines
- Creating the Email, Part 2: Testing, Creative, & Design
- Campaign Delivery Options: Mobile Websites
- App Marketing
Landing Pages
Lesson 04
The Mailing List
Lesson 05
- 7 List-Building Tactics
- Opt-In Techniques
- Managing & Segmenting Lists
Spam and Blacklists
Lesson 06
- Spam & Legal Issues
- Avoiding Blacklists & Spam Filters
Working with Email Service Providers
Lesson 07
Leveraging Facebook for Email
Combining Email with Other Channels
Lesson 08
Mobile Rules and Regulations
Lesson 09
- Mobile Marketing Rules and Regulations
- Mobile Campaign Compliance
Marketing Automation Basics
Lesson 10
- Marketing Automation Introduction
- Key Elements of Marketing Automation
- How Automation Works
- A Better Method of Communication
Advanced Marketing Automation
Lesson 11
- Lead Capture & Nurture
- Implicit & Explicit Data
- Defining Customer Value
- An Automation Pathway, Part 1: Determine Goals & Strategy
- An Automation Pathway, Part 2: Determine Your Plan
Email Metrics and Measurement
Lesson 12
- Email Measurement, Part 1: Valuable Email Metrics
- Email Measurement, Part 2: Advanced Email Analysis
- UTM Tracking Parameters, Part 1: Tracking Parameter Concepts
- UTM Tracking Parameters, Part 2: Tracking Parameter Examples
Who should take this course?
Marketing Professionals
Digital Marketing Managers
Content Creators and Copywriters
Business Owners and Entrepreneurs
Marketing Consultants
Sales Professionals
Marketing Students and Graduates
Why it's worth your time!
Professional certifications are important for your personal development and improve the credibility of your expertise in that field. Here are 6 other benefits:
Create a Competitive Advantage
Improve your Knowledge and Skills
Professional Credibility
Career Advancements
Personal Development
Meet Professional or Corporate Requirements
Need corporate solutions or LMS integration?
Didn't find the course or program which would work for your business? Need LMS integration? Write us, we will solve everything!