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Advanced Pay Per Click (PPC) Digital Marketing - eLearning
Marketing & SEO

Advanced Pay Per Click (PPC) Digital Marketing - eLearning

450,00 EUR

  • 45 hours
eLearning

The Advanced PPC Course will transform you into an industry-ready paid marketing professional. Featuring a clear learning path designed by industry experts, this PPC certification course will fast-track your digital marketing career with hands-on experience in managing paid marketing initiatives. PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to becoming PPC specialists are marketing managers, digital marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, and entrepreneurs and business owners.

Course timeline

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  1. Psychology of Search

    Lesson 01

  2. Buying Funnel

    Lesson 02

  3. Understanding Keyword Organization

    Lesson 03

  4. Keyword Match Types

    Lesson 04

  5. Negative Keywords and Managing Search Terms

    Lesson 05

  6. Keyword Research

    Lesson 06

  7. Creating Compelling Ads

    Lesson 07

  8. Advanced Ad Features

    Lesson 08

  9. Ad Testing

    Lesson 09

  10. Ad Extensions

    Lesson 10

  11. Campaign Types Budget and Reach

    Lesson 11

  12. Location and Language Targeting

    Lesson 12

  13. Introduction to Audience Types

    Lesson 13

  14. How to Segment Data and Create Lists

    Lesson 14

  15. Using the Audience Lists to Reach Customers

    Lesson 15

  16. Introduction to the Display Network

    Lesson 16

  17. Display Targeting Options

    Lesson 17

  18. Display Ad Formats

    Lesson 18

  19. Setting And Measuring Goals

    Lesson 19

  20. Bidding and Attribution

    Lesson 20

  21. Reporting and Testing

    Lesson 21

  22. Ad group organization

    Lesson 22

  23. Campaign Organization

    Lesson 23

  24. Working with Multiple Accounts

    Lesson 24

  25. Introduction to Quality Score

    Lesson 25

  26. Working with Quality Score

    Lesson 26

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  27. Quality Score Diagnosis and Pivot Tables

    Lesson 27

  28. Setting Up Your PPC Strategy

    Lesson 28

  29. Creating Your Account

    Lesson 29

  30. Managing Your Account

    Lesson 30

  31. Shopping and Video Campaigns

    Lesson 31

  32. Automation and Other Tools

    Lesson 32

Learning Outcomes

When you complete this course, you will be able to accomplish the following:

Pay-per-click

Understand pay-per-click advertising concepts

SEO

Analyze the market shared by each search engine

Advertising Keywords

Choose the best-suited keywords to fit the advertising model

Pricing Models

Analyze different campaign settings and PPC pricing models

Ad groups

Develop paid advertisement campaigns and use ad groups effectively

Key Features

Lifetime access

Lifetime access to self-paced learning

Industry-recognized course completion certificate

Five industry-specific projects, 126 live demos of Google Ads, Google Analytics, and YouTube Ads tools

Aligned certification exams

Aligned to Google Ads and Bing Ads Certification exams

Work on analytics

Work with Google Ads, Google Analytics, and learn conversion tracking

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certification training

Why it's worth your time!

Professional certifications are important for your personal development and improve the credibility of your expertise in that field. Here are 6 other benefits:

Create a Competitive Advantage

Improve your Knowledge and Skills

Professional Credibility

Career Advancements

Personal Development

Meet Professional or Corporate Requirements

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