Advanced Search Engine Optimization (SEO) Digital Marketing
450,00 EUR
- 60 hours
Our Advanced Search Engine Optimization (SEO) training course will transform you into a full-stack SEO professional, driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO, including keyword research, technical SEO, link building, analytics, and more.
Key Features
Language
Course and material are in english
Level
Beginner - Advanced level
Live virtual classroom
90 days of flexible access to online classroom sessions; held every month
9 hours of video content
with 60 hours recommended study time & practices
1 Year Access
to eLearning platform & Class recordings
Material
SEO content aligned to OMCP (Online Marketing Certified Professional) standards
Tools
with tools like Semrush, Ahrefs, Moz
Practices
Hands-on learning with case studies, test assessments and End-project
No Exam
No exam for the course but student will get certification of training completion
Learning Outcomes
When you complete this course, you will be able to accomplish the following:
On-Page SEO
Implement advanced on-page SEO strategies, including optimizing content, meta tags, headers, and internal linking to boost rankings.
Off-page SEO
Learn off-page SEO strategies, including link building, guest posting, and digital PR for improving website authority.
Optimize Website Architecture
Improve website structure for better crawlability and indexing by search engines. Implement technical SEO strategies such as site speed optimization, mobile SEO, and structured data (schema markup).
Conduct In-Depth Keyword Research
Use advanced keyword research tools to identify high-value keywords and phrases. Analyze search intent to ensure content aligns with user queries and optimizes conversion potential.
Leverage Analytics & SEO Tools
Gain proficiency in Google Analytics, Google Search Console, and third-party SEO tools (e.g., SEMrush, Ahrefs, Moz) to track performance and optimize strategies.
Implement Local SEO Strategies
Optimize websites for local searches, including setting up and optimizing Google My Business and generating local reviews.
Understand SEO for E-commerce Websites
Implement SEO strategies specifically for e-commerce websites, including product page optimization, site navigation, and user experience.
Stay Ahead of Algorithm Updates
Understand how search engine algorithm updates (e.g., Google’s Core Updates) affect rankings.
Conduct SEO Audits
Learn how to use SEO tools to evaluate technical performance, content quality, and backlink health.
Implement SEO Reporting and Metrics
Track key SEO metrics (e.g., organic traffic, keyword rankings, conversion rates) to evaluate the success of SEO campaigns.
Course timeline
Introduction to SEO
Lesson 01
- Evolution of Search Engines
- Search Engine Process and Components
- Working of a Search Engine
- Web Directories
- What Is Search Engine Optimization?
- Advantages of SEO
- Barriers in SEO
- SEO Techniques
On-Page and Off-Page SEO
Lesson 02
- On-Page SEO
- Title Tag Optimization
- Meta Keywords and Descriptions
- Heading Tags
- Engaging Content
- Image Optimization and Interactive Media
- Outbound and Internal Links
- On-Site SEO
- URL Optimization
- Sitemaps
- Domain Trust and Local Domains
- Mobile Site Optimization and Responsive Websites
- Yoast
- Site-Loading Speed
- Off-Page SEO
- Demo: Ahrefs
- Social Media
- Blogging
- Localizations and Citations
- Inbound Links
Technical SEO
Lesson 03
- Factors in Technical SEO: Overview
- Internet Search Engine Algorithms
- Mechanism of Web Crawlers
- Google Search Algorithms
- Google Business Profile
- Google Ads Keyword Planner
- Demo: Keyword Planner
- Google Trends
- Demo: Google Trends
- Demo: PageSpeed Insights
- Google Analytics
- Google Search Console
- Search Appearance
- Search Traffic
- Google Index
- Crawling
- Use of Robots.txt File
- How to Find and Fix 404 Errors?
- Security Issues
- Site Settings
- Google Panda Google Penguin and Google
- Real Ranking Signals
- Market Analysis and User Psychology
- Industry Key Drivers
- Comprehend and Connect with User
- Significance of UI and UX Design
Link Building and Link Marketing
Lesson 04
- Impact of Links on Search Engine Rankings
- Six Ways Search Engine Judges Links
- The Psychology of Linking
- Types of Link Building
- Important Factors of Link Building
- Link Building Resources and Utilities
- Link Building Tools
- Choosing the Right Link Building Strategy
- Content Syndication
- Incentive-Based Link Marketing
- Search Engines Battle with Link Spam
- Social Networking for Links
- Demo: Yoast SEO & Moz
Connecting E-Commerce
Lesson 05
- The Mission of Search Engines
- The Market Share of Search Engines
- Human Goals of Searching
- Determining Searchers Intent
- How People Search?
- How Search Engines Drives Commerce on Web?
- Eye Tracking How Users Scan Results Pages?
- Click Tracking
Obstacles in SEO
Lesson 07
- Black Hat SEO
- Irrelevant Content
- Targeting the Wrong Audience
- Competition
- Overlooking Social Media as a Medium
- Ignorance of UX for a Website
- Missing XML and HTML Sitemaps
- Slow Page Load Time
- Use of Flash on a Site
- JavaScript Accessibility Issues
Sitemaps
Lesson 08
- Types of Sitemaps
- Creating a Sitemap
- Popular Sitemap Generators
- MindNode
- WriteMaps
- DynoMapper
- Demo: Screaming Frog
The Future of SEO
Lesson 09
- The Ongoing Evolution of Search
- Searchable Content and Content Types
- Personalization Localization and User Influence on Search
- The Increasing Importance of Local Mobile and Voice Recognition Search
- Increased Market Saturation and Competition
- SEO as an Enduring Art Form
- Demo: Semrush
Practice Project
Lesson 10
Perform Keyword research, On-Page SEO, and SEO Audit for a travel industry website
Who Should Enroll in this Program?
SEO training benefits anyone who wants to become proficient in SEO best practices
Digital Marketing Professionals
Website Owners & Entrepreneurs
Content Creators & Copywriters
Web Developers & Designers
Marketing & SEO Consultants
Data Analysts & Growth Hackers
Prerequisites
This course has no prerequisites—whether you're an experienced marketer or new to digital, everyone is welcome. Anyone interested in Search Engine Optimization can enroll. Earning the SEO certification showcases your dedication to keeping up with industry trends. However, it is recommended to have basic understanding of digital marketing
Statements
Licensing and accreditation
Advanced Search Engine Optimization course is offered by Simplilearn according to Partner Program Agreement and complies with the License Agreement requirements. AVC Promotes this course on behalf of Simplilearn.
Equity Policy
Simplilearn does not provide accommodations due to a disability or medical condition of any students. Candidates are encouraged to reach out to AVC for guidance and support throughout the accommodation process.
Frequently Asked Questions
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