Advanced Search Engine Optimization (SEO) Digital Marketing - eLearning

450,00 EUR

60 hours

eLearning

Our Advanced Search Engine Optimization (SEO) training course will transform you into a full-stack SEO professional, driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO, including keyword research, technical SEO, link building, analytics, and more. SEO training benefits anyone who wants to become proficient in SEO best practices: marketing managers, digital marketing professionals, content writers, marketing and sales professionals; management, engineering, business, and communications graduates; and entrepreneurs and business owners.

Course timeline

Search Engine Optimization Foundations
Lesson 01
- Course Introduction
- Lesson 1 SEO Introduction
- Lesson 2 How Search Engines Work
- Lesson 3 Types of SEO
- Lesson 4 Keyword Research and Competitive Intelligence
- Lesson 5 On-Page Optimization
- Lesson 6 Off-Page Optimization
- Lesson 7 Duplicate Content
- Lesson 8 Design and Architecture
- Lesson 9 Local SEO
- Lesson 10 Algorithm Updates and SEO Changes
- Lesson 11 Integrating SEO with Other Disciplines
- Lesson 12 SEO Tools
- Lesson 13 How to Build a Successful Career in SEO
- Search Engine Optimization Foundations Quiz
Advanced Search Engine Optimization
Lesson 02
- Lesson 1: Introduction to SEO
- Lesson 2: How Search Engines Work
- Lesson 3: Keyword Research
- Lesson 4: On-Page Optimization
- Lesson 5: Website Management and Optimization
- Lesson 6: Off-Page SEO
- Lesson 7: Planning A New Website
- Lesson 8: Market Your Optimized Website
- Lesson 9: Analytics and Measurement
- Lesson 10: What's Next-Learning Path
Advanced Content Marketing
Lesson 03
- Lesson 1: Introduction to Content Marketing
- Lesson 2: Developing a Vision of Content Marketing Success
- Lesson 3: Developing a Business Case for Content Marketing
- Lesson 4: Creating a Successful Content Marketing Strategy
- Lesson 5: Creating a Remarkable Editorial Mission Statement
- Lesson 6: Targeting Customer Intent Instead of Demographics
- Lesson 7: Targeting Key Influencers
- Lesson 8: Producing Help, Hub, and Hero Content Consistently
- Lesson 9: Producing Engaging Content More Frequently
- Lesson 10 : Using Effective B2C and B2B Content Marketing Tactics
- Lesson 11 : Building Successful B2C and B2B Social Media Platforms
- Lesson 12: Helping Customers Find the Information They Seek
- Lesson 13: Helping Key Influencers Impact the Buyer’s Decision-Making Process
- Lesson 14: Measuring Content Effectiveness
- Lesson 15: Measuring Return on Marketing Investment
- Lesson 16: Improving by Experimenting With New Initiatives
- Lesson 17: Improving Effectiveness by Becoming More Sophisticated or Mature
- Lesson 18: Content Marketing in the Foreseeable Future
Advanced Web Analytics
Lesson 04
- Lesson 1: Introduction to Digital Analytics
- Lesson 2: Building Blocks
- Lesson 3: Fundamentals of Digital Analytics
- Lesson 4: Business Perspective
- Lesson 5: Methodology-Lean Six Sigma
- Lesson 6: Data Analysis Fundamentals
- Lesson 7: Analysis Perspective Providing Insights
- Lesson 8: Enabling Capabilities
- Lesson 9: Managing Analytics
- Lesson 10: Audience
- Lesson 11: Acquisition
- Lesson 12: Behavior
- Lesson 13: Conversions and Onboarding
- Lesson 14: Retention and Expansion
- Lesson 15: Advocacy
- Lesson 16: Privacy and Ethics
- Lesson 17: Wrapping Up

Learning Outcomes

When you complete this course, you will be able to accomplish the following:

Create Compelling Marketing Content

Create exciting and compelling marketing content, identify prospects and create an effective content marketing strategy, create brand messaging, appropriate content guidelines and create best practices for content across media types, including social media, images, etc.

Learn Promotion Strategies

Learn content marketing strategies, tactics, and best practices to produce compelling content, how to develop appropriate content for each type of audience segment, and how to find industry influencers and identify promotional opportunities

Working with Data and Analytics

Leverage data from various sources to conduct quantitative and qualitative research and deliver actionable, data-informed business insights and perform digital data analytics to derive essential insights for all aspects of the customer lifecycle across digital channels

Understanding Web Analytics

Understand the concepts of web analytics from ground zero to master analytics across digital channels. Gain in-depth knowledge of web analytics, social analytics, mobile analytics, and content analytics

Understand the Impact of Analytics

Acquire an end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV, and overall customer engagement

Learn the Right Tools

Learn how to use Google Analytics, Google Digital Studio, Klipfolio, and Tableau

Key Features

35 hours of high-quality self-learning content

With lifetime access to self-paced learning, and learn Google’s popular tools like Keywords, Trends, and Search Console

20+ real-life industry-based projects

To get a 360-degree understanding of planning and marketing a website

Industry-recognized course completion certificate

To boost your career as SEO professional

Why it's worth your time!

Professional certifications are important for your personal development and improve the credibility of your expertise in that field. Here are 6 other benefits:

Create a Competitive Advantage

Improve your Knowledge and Skills

Professional Credibility

Career Advancements

Personal Development

Meet Professional or Corporate Requirements

Learn more

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