Website Conversion Rate Optimalization Certification - eLearning

450,00 EUR

eLearning

Website Conversation Rate Optimization is a strategic process aimed at enhancing a website's performance by increasing the percentage of visitors who take desired actions. It involves customer knowledge, message creation, website conversation, and important key factors for conversation. The goal is to enhance online presence, engage users effectively, and achieve higher conversion status.

Course timeline

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  1. Introducing Conversion Optimization

    Lesson 01

    -

  2. Laying the Foundation of Conversion

    Lesson 02

    -

  3. Getting to Know Your Customers

    Lesson 03

    - Identify Your Visitors Goals

    - Modeling Your Customers

  4. Creating the Message

    Lesson 04

    - Identify Your Message

    - Sell More Effectively

    - Microcopy

  5. Anatomy of a Landing Page

    Lesson 05

    - Landing Pages

    - Elements of a Great Landing Page

  6. Why Design Matters

    Lesson 06

    - The Elements of Design

    - Fitting Your Page Together

    - Technical Considerations

  7. Testing for Conversions

    Lesson 07

    - Three Key Factors of Conversion

    - The Three Factors in Action

  8. Seeing the Bigger Picture

    Lesson 08

    - Website Conversion Rate Optimization and SEO

    - Website Conversion Rate Optimization and Social Media

    - Website Conversion Rate Optimization and Paid Search

    - Website Conversion Rate Optimization and Email Lists

    - Website Conversion Rate Optimization and Analytics

    - Website Conversion Rate Optimization in the Mobile World

Who Should Enroll in This Program?

This course is perfect for those who are in charge of website conversion in marketing scope

Marketing staff

Website SEO analyst

Website sales team

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Create a Competitive Advantage

Improve your Knowledge and Skills

Professional Credibility

Career Advancements

Personal Development

Meet Professional or Corporate Requirements

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