Digital Marketing Specialist Master's Program
1.250,00 EUR
In Collaboration with Meta, this Digital Marketing Specialist Master’s Program is designed to transform you into a digital powerhouse with in-depth expertise in all digital marketing domains with its dynamic and immersive learning experience. Furthermore, this program covers essential areas such as behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, AI, automation, and emerging technologies to prepare you for the fast-paced digital world and enable you to deliver exceptional results. The various capstone projects at the end of the program will help you apply all the concepts you have learned to solve realworld marketing problems and fill gaps in strategies.
Key Features
Course and materials are in English
8 Months Bootcamp program of live classroom & self-paced eLearning (5-10 hours/week)
1 year access to the learning platform and class recordings
Industry recognised Digital Marketing Specialist certificate
Learn 35+ digital marketing tools
Leverage ChatGPT and the latest AI tools for digital marketing
Access to master sessions by Meta Blueprint trainers
Free Meta Certified Digital Marketing Associate exam voucher worth $99
5 Capstone problem statements and 15+ course-end projects
10+ case studies from brands like Adidas, KFC, Nike, Intel, etc
Learn using the Meta Business Coach chatbot
Course aligned with Hootsuite and SE Ranking certification (official course not included)
Learning Outcomes
At the end of this Digital Marketing Specialist Master’s Program, you will be able to:
Fundamental
Use the fundamental ideas and techniques of digital marketing to promote your business and increase your customer base
Mobile Marketing
Target customers with mobile devices using various mobile marketing techniques
Content Creation
Create content on platforms like Facebook, Instagram, LinkedIn, and Twitter, and run advertisements there
Analytics
Optimize different campaign KPIs and metrics with the help of different analytics tools
Campaigns
Plan and implement digital marketing campaigns across different domains
SEO
Optimize your pages for SEO and rank your pages higher on search engines with keyword optimization techniques
Content Strategy
Create and implement a content strategy based on the goals and objectives at every stage of the marketing funnel
Paid marketing
Create a campaign and bidding strategy for your paid marketing campaigns
AI tools
Explore the application of AI and emerging technology in digital marketing and learn how it helps automate campaigns and increase productivity
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
What you will get:
- Access to master sessions by Meta Blueprint Trainers
- Free Meta Certified Digital Marketing Associate Exam Voucher worth $99
- Access to Meta Business Coach
- Learn foundational advertising concepts on Facebook, Instagram, and Messenger
- Course aligned with Meta Certified Digital Marketing Associate exam
- Access to self-paced content curated by Meta exam
- Earn Meta Certificated Digital Marketing Associate Badge after passing the exam
Leveraging Generative AI
in Sales and Marketing
Explore the future of marketing with AI: Dive into digital strategies, AI, and the role of generative AI. Master automated copywriting, AI-powered segmentation, and dynamic campaigns. Learn predictive analytics, AI-driven customer retention, and ethical considerations
- Master Gen AI-powered marketing strategies across various channels such as SEO, social media, email, and mobile marketing
- Forecast sales trends, enhance CRM processes, and predict customer behavior with AI
- Optimize pricing, promotions, and customer retention with the help of Gen AI-powered marketing strategies
- Learn personalized communication with Chatbots and Virtual Sales Assistants Maximize efficiency with Gen AI-powered time savings
Also Learn other Generative AI tools:
- ChatGPT
- Rytr
- Julius by Triller
- invideo
- Stable Diffusion
Learning Path
Digital Marketting Foundation
Module 1 (eLearning)
Search Engine Optimization
Module 2 (eLearning & Live online class)
Search Engine Marketing
Module 3 (eLearning & Live online class)
Social Media Marketing (SMM)
Module 4 (eLearning & Live Online Class)
Strategies for Paid Campaigns
Module 5 (eLearning & Live online class)
Analytics, ROI & Evaluation
Module 6 (eLearning & Live online class)
Digital Marketing Capstone Project
Module 7
Email and Mobile Marketing
Elective course (eLearning & Live online class)
Generative AI in Sales and Marketing
Elective course (Live online class)
B2B Marketing
Elective course (eLearning)
Blogging
Elective course (eLearning)
E-commerce Listing
Elective course (eLearning)
Affiliate Marketing
Elective course (eLearning)
Meta Master Session
Elective course (Live Online Class)
Who Should Enroll in this Program?
This Digital Marketing course is designed for Freshers, professionals working in marketing, sales, operations, or aspiring digital marketers. There is no specific eligibility criteria but willingness to advance in your professional journey as a digital marketer
Marketing team member
Digital Marketing Specialist
Social Media Specialist
SEO specialist
Content Marketing team
Advertising and Promotions Team
Exclusive Benefits
- SE Ranking
Get free access to the SE Ranking platform for 1 year!
- HubSpot
Complete the HubSpot Email Marketing Certification training to become a HubSpot-certified professional!
Recommended Certificates
This Digital Marketing Specialist Master’s Program will help you prepare for other external certifications. Although the program provides comprehensive coverage of various topics, it is crucial to acknowledge that you must also prepare and study additional subjects specific to the chosen certification. AVC recommends enrolling for Google, Meta & Hubspot certifications which are NOT INCLUDED IN THE PROGRAM.
Frequently Asked Question
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